Big Change :: Joining with RKD Web Studios

Posted by Jason Brown on Friday, September 11.

Things have been brewing this summer at Insight Studios, no doubt about it… As one of our valued clients and friends, we want you to know about how things are changing to serve you even better.

The biggest news: WE’VE TEAMED UP with another web studio, also in Guelph, Ontario: RKD Web Studios. Whoa! What does it mean? How does it change things? Don’t worry, we’ll answer all your questions.

---

Rock star marketers

Posted by Jason Brown on Saturday, May 9.

There are so many messages telling us to “try really hard!” “Success follows hard work!” Maybe. Success takes hard work. But not everyone who works hard succeeds. The important thing is to be working at the right thing.

---

Hello, You Look Like an Axe Murderer

Posted by Sarah Brown on Saturday, February 28.

So you have this website. Your co-worker’s 16-year-old made it for you as an assignment for high school, and sure, it’s not the most visually appealing website, but it’s functional, right? It sure was creative of him to title the page with flashing, jumping words, even if the words themselves were “Serenity Landscaping, Inc.”. However, it puzzles you that you finally got this website up and running 5 months ago, and you have still not heard from even a single potential client. You’re starting to think the whole “web presence” idea is highly overrated…

Hmm. Let’s just hang on before we jump to any conclusions here! A website is so much more than a place to put your contact information. I’d like to invite you learn with me why some websites bring in the bucks while others stagnate in cyberspace… Buckle up!

---

I Don’t Want You to Be Our Customer

Posted by Jason Brown on Monday, February 23.

Just how much do you actually care what’s in my iTunes library? Probably not at all, unless you were unnervingly overconcerned about only working with those who can enjoy the musical experimentation of MuteMath’s latest EP. I guess it could happen.

How much does that matter to you, though? Read on.

---

What’s up with Content?!?

Posted by Paula Ballak on Friday, January 30.

Hey there—well, here’s my first attempt at blogging for Insight… I can’t tell you how great it is being part of such a fun and hardworking team!

Being the “Queen of Content”, I’ve chosen CONTENT as my first blog topic. Ironically, I must recommend that you read every word in this blog, so that you can find out why you, or your customers, won’t read very many words on any website. But wait, you can do something about that! 

---

Top 5 Ways to Create Community Around Your Site

Posted by Scott deVries on Friday, January 16.

As we move into a new year, we should all be looking closely how our websites have been performing over the last year. Looking at statistics and figures about our site traffic should give us a good picture of what has worked in the past and what we can focus on in the future. Additionally, refreshing and reimagining your website is a great way to boost your customer base as well as your sales.

But what if we want to increase site traffic and develop more solid leads and customers from our sites? We need to create a solid group of website users that can spread the word about us. I’ve listed a couple of ways to create a user base from your website after the break.

---

Optimizing Your Site for the Christmas Holidays

Posted by Jason Brown on Wednesday, December 3.

With the Christmas season almost in full swing, perhaps this is already a bit late to be posting an article like this, but take a look either way. There are so many ways to make sure your website is optimized for the holidays… It’s the season of sales, so make sure you share in them through your website.

Jessica Hupp writes a great article about it here, called Holiday Cash: 50+ Ways to Optimize Your Website for Christmas Conversions. It’s a must-read… Here’s the summary of it, though. (I’ve highlighted the parts I thought were extra great!)

---

The Overflowing Garbage Bin

Posted by Scott deVries on Thursday, July 3.

There’s something nostalgic about reviewing old website designs that never made the light of day - it makes you realize the value of positive feedback. Sometimes, as a designer, I can get so focused on one style that I become blind to creative impulses.

Here’s a bunch of website designs that got thrown out unceremoniously. Which ones do you think had potential, and what feedback would you have suggested?

---

Another Day, Another Site

Posted by Scott deVries on Wednesday, June 18.

Yep, we’ve relaunched our site again… call it designer cramp, but I just wasn’t a fan of the last one after awhile! We think this one will help showcase our work and answer potential questions much easier. Let us know if we’ve missed anything (squash those bugs!).

We’ll see where this one will land in the CSS galleries.

---

Setting Up Your Email in Outlook

Posted by Jason Brown on Monday, April 21.

Want the step-by-step on how to get your email set up in Microsoft Outlook? Follow our easy tutorial here…

---

We’ve been accepted into the ExpressionEngine Pro Network!

Posted by Scott deVries on Wednesday, March 19.

If you don’t know what ExpressionEngine is, it’s the great content management software for websites that we use exclusively for new web projects. EllisLab, the company behind the software, is also responsible for Codeigniter, which is a coding framework that speeds up development time for web applications (which we’re using on a secret project, as well).

Anyways, our acceptance into the Pro Network is another step in being recognized as leading web professionals. The Pro Network allows for customers or potential customers of ExpressionEngine to browse a listing of proven and reliable web developers that know ExpressionEngine well.

---