I Don’t Want You to Be Our Customer

Posted by Jason Brown on Monday, February 23.

Just how much do you actually care what’s in my iTunes library? Probably not at all, unless you were unnervingly overconcerned about only working with those who can enjoy the musical experimentation of MuteMath’s latest EP. I guess it could happen.

I just happen to buy music for my library; I don’t hop on the Internet and download my music for free. True, it’s not “illegal” here in Canada. But I just don’t see how I’m helping the artist win by me listening to them for free. I want them to keep producing great music, so I will support them by paying for what I listen to.

It works the same way for our vendors here at Insight… We pay top dollars to use top software, because we want our vendors to keep making great software. That means they are making a profit from us. We want that!

In fact, we want everyone who we do business with to make a profit. If they do better - if YOU do better - than we do too! It truly is a win-win world out there.

How do you feel about us making a profit from your business? Are you in favour? I hope so! I just can’t understand how we could give you value when we know we won’t be able to pay our salaries, keep the heat on, or stay in business.

The way I see it, corporate success is directly tied to personal decisions. Personal decisions become business decisions. And the flip-side is true too - you can tell the person I am by the business decisions I make.

So next time you think about how we don’t pirate our software, just think about what kind of people we must be.

Next time you think about how I buy the music I listen to in my iTunes library, think about what kind of person I must be to support those I believe in.

Maybe it’s the kind of person you would want building your website.

Or maybe not. And if not, then certainly you’re not the kind of person we would want to build a website for.

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