Rock star marketers

Posted by Jason Brown on Saturday, May 9.

There are so many messages telling us to “try really hard!” “Success follows hard work!” Maybe. Success takes hard work. But not everyone who works hard succeeds. The important thing is to be working at the right thing.

Edward Simmons says, ””The difference between failure and success is doing a thing nearly right and doing a thing exactly right.”

It’s like rock stars and opening acts. The opening act gets a restless, disinterested crowd, but the rock star has the crowd chanting and applauding before they even come on stage. Seth Godin writes a great little insight on it on his blog about opening acts and rock stars:

Most marketers are opening acts. The ad or blog post or tweet is a desperate attempt at attention, at keeping people from switching it off or booing. The posture of the marketer who is an opening act is unstable and a little sad.

Some marketers are rock stars.

How’d that happen?

I’d argue that the two keys to becoming a rock star marketer are:

1) Settle for a tiny audience that views you as a star, not an opening act. Then grow that audience.
2) Be really good.

Who are you going to AMAZE, how are you going be really good?

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